Cowbell++;

I just came across this great post about creating captivating content. The punchline: It's not about getting the scoop, it's about finding the cowbell and amplifying it.

More funny cowbell references:

  * Alex Johnson's version the popular [playstation game](http://i44.photobucket.com/albums/f14/AlexJohnson123/cowbell-hero.jpg).
  * The [wikipedia page](http://en.wikipedia.org/wiki/More_cowbell) on the cowbell sketch
  * The [Cowbell project](http://www.geekspeakweekly.com/cowbell/)
  * And... The More [Cowbell app for your iPhone](http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=285559215&mt=8) (rock on!)

If you'll excuse me, I'm going to "explore the studio space". No, really. :-)